![]() OOH also allows advertisers to showcase creativity, humor, drama, simplicity and surprise. There are hundreds of innovative and dynamic opportunities available in the out of home arena on a large scale or in an intimate setting. These posting fees vary both by market and by type of out-of-home activity, including size and quantity (e.n g. While the space provided is donated, the out-of-home companies require the nonprofit to pay labor fees associated with posting the creative. Usually, out-of-home companies will keep PSAs up for as along as a space is available so there is no unused inventory. Once a public service announcement is posted, it can stay live up to 4 weeks to even a year, or three. Out-of-home companies accept and use nonprofit creative to fill unsold space. How it’s used is as critical as what location is selected. Today’s out-of-home media offer new technologies, new formats and more creative ways to help you take your message further. For nonprofits looking to get the most “bang for their buck,” out-of-home (OOH) options are a great way to accomplish this since they ARE the most direct manner to get your message across and in many cases, such as billboards or transit displays, the product itself IS often considered the message. To learn more about how Connect360 can help you reach your target audience, via mobile or other channels, please contact us.When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. Connect360 can help you develop a strategy that will help you reach your ideal audience. Internet radio platforms are a phenomenal resource for targeting, because music “ sits at the intersection of behavior and culture.” This enables you to reach beyond an audience of individuals who meet a specific ethnic qualifier you are also reaching an audience with an interest and awareness in content directed at that audience.ĭesigning a targeted strategy for spreading your organization’s message means building a personalized approach. Internet radio is also a crucial consideration when targeting this audience, and Pandora, in particular, reaches 6 out of every 10 mobile millennials on their smartphones each month. As part of its growing multicultural strategy, Facebook is now offering similar targeting for Asian-American and African-American audiences. ![]() Individuals who are not necessary Hispanic, but have posted in Spanish or “liked” content of interest to a Hispanic audience, are also included in this group. About a year and a half ago, Facebook began collecting information for its Hispanic Affinity Group. Twitter and Facebook are among the most popular social media platforms for this audience, and Facebook, in particular, has been highly successful in terms of getting multicultural engagement. Since it is harder to reach an audience with targeted advertisements on mobile devices, social media sites and internet radio become critical buys for organizations that wish to capture the attention of a multicultural millennial audience on their mobile devices. For the total population, it’s just 10%.” That’s the case for 25% of African-Americans in this age group. But it is especially so if your organization is attempting to reach a millennial audience, and in particular, multicultural millennials.Ī recent article in Advertising Age indicated that, “mong Hispanic millennials, 42% access the internet only through their mobile devices, according to research from analytics firm ComScore. ![]() Mobile is becoming an increasingly important consideration in any nonprofit marketing strategy. In our recent blog posts, we have discussed traditional television and radio placements for PSAs, out of home placements, and Precise Audience Targeting via the internet.īut what options are available for when you are trying to spread your message to a predominantly mobile audience? Connect360 offers many services to enable our clients to reach their target audiences.
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